A dancer flies above the crowd in the circle on the Essaouira seafront, in 2026
Essaouira · Morocco

The first International Hip-hop Festival in Essaouira

5–9 May 2027 · Essaouira

Hundreds of people sitting around the breaking circle on the seafront, in 2026

Proof on the seafront

Swira Breaking Jam 2026, the first edition: three free days on the seafront, Moroccan champions facing athletes from Europe and Canada, and the whole city around the circle.

people over three free days on the seafront
+4,000
countries represented in the circle
7
press mentions, in 4 languages
38
artists and speakers
+60
local partners, all from Essaouira
+30

All of hip-hop culture

The many sides of one culture, together in Essaouira: we dance, ride, paint, mix and rap.

A dancer frozen on his hands before a circle of children, in 2026

Breaking

The dance born in the street, on the floor and in the air.

At the festival On Sunday: the Breaking Jam, an international 3 vs 3 battle, and the kids battle.

A dancer in a black windbreaker, arms wide, freestyling standing up in the circle, in 2026

All Style dance

All of hip-hop's standing dances, in one circle.

At the festival On Saturday: the international All Style dance battle, 3 vs 3.

A skater flies over a concrete bowl at sunset (illustration photo)

Skate

The board, the city, and the ocean as a backdrop.

At the festival The new Skate Plaza, at the heart of the hip-hop village.

Illustration photo: Robson Hatsukami Morgan / Unsplash

A graffiti artist paints a mural of a woman's face, in 2026

Graffiti

Walls become canvases, right before the crowd.

At the festival The Swira OFF street art and graffiti exhibition.

The battle DJ, headphones on, facing the circle and the seafront crowd, in 2026

DJing

The decks set the tempo of the circles.

At the festival DJs on the decks during the battles.

The MC on the mic facing the seafront crowd, in 2026

MCing and rap

The mic that turns up the heat.

At the festival MCs on the mic during the battles and in the circles.

For everyone

  • Free and open to all
  • Young and old, from every background
  • Workshops on booking, limited places
  • Partner nights on booking

What's in store

Five days, two parts: Swira OFF in the medina from 5 to 7 May, Swira IN on the seafront on 8 and 9 May. A free festival open to all; partner nights on booking.

Swira OFF

Wednesday 5 to Friday 7 May · In the medina

The medina and its partner venues, cafés and rooftops, become a place to learn and meet.

  • A day of meeting and opening, with street shows and a parade
  • Workshops on booking, limited places
  • Shows
  • Talks, including a major keynote
  • A street art and graffiti exhibition
  • A training session open to all, at a partner venue
The audience of the talk in the Dar Souiri courtyard, in 2026
Swira IN

Saturday 8 and Sunday 9 May · On the seafront

On the seafront, facing the ocean: the big open-air gathering.

  • The hip-hop village and the Skate Plaza New: food, chill, cyphers and a makers' market
  • Saturday: the international All Style dance battle, 3 vs 3, in mixed crews
  • Sunday: the Breaking Jam, the international breaking battle, 3 vs 3, in mixed crews
  • Also on Sunday: the kids breaking battle, for under-14s
  • The awards
A dancer on his head in the middle of the circle, facing the seafront crowd, in 2026

And at night: three partner nights, including the opening Open Party on Friday night, on booking.

Names drop soon

The names of the guests, judges, DJs and MCs drop soon. Subscribers hear them first.

Join the circle

Line-up, guests, battle and workshop sign-ups: be in the circle before anyone else. Festival news arrives by email, in your language, and you can unsubscribe whenever you like.

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Press · Swira Breaking Jam 2026

In the headlines.

24 articles · 20 media outlets · 14 social media shares · in French, Arabic, English and Spanish

Thanks to our 2026 partners

  • Institut français d'Essaouira
  • Association Essaouira Mogador
  • Enjoy Essaouira
  • Smala
  • Essaouira Events
  • Ali Baba Infinity
  • Mama Lova Essaouira
  • Square Meter
  • Villa Beldi
  • La Maison Rouge
  • Beytt
  • Contact VJ
  • Terralab
  • Taros
  • ESS'
  • L'Atelier d'Arganeraie
  • Le Refuge
  • Essaouira Lodge
  • Maison Flamingo
  • Le Jardin des Douars
  • Bonzo
  • Ocean Vagabond
  • Baboucha Essaouira
  • Oriental Legend
  • AK Arts
  • Alma
  • Le Palazzo
  • Ilyana Invest
  • Histoire de Filles
  • Hôtel Émeraude Essaouira
  • La Coupole Essaouira Beach
  • Sisterhood
  • Sté Comptoir Multi-Tâches de Mogador
  • Vent des Dunes
  • Madada Mogador
  • Rozzos
  • La Mouette et les Dromadaires
  • Le Patio
  • Jemaa El Fna Immobilier
  • Love by Caravane
  • Il Forno di Mogador
  • Groupe Le M
The village stage and the crowd gathered for the battle, on the seafront, in 2026

Become a partner

Edition 2 steps up: five days instead of three, an international competition, the medina and the seafront. Brands, institutions, patrons, media: put your name on the first International Hip-hop Festival in Essaouira.

Visibility

Your name on an open-air festival open to all, from the medina to the seafront, and across all its communication in three languages.

Reach

4,000+ people, 7 countries, 38 press mentions in 4 languages and 60+ artists and speakers from the very first edition.

Impact

A festival rooted in Essaouira, carried by its people, its businesses and its young dancers.

Momentum

From three days to five, from a national competition to an international line-up: the festival is growing, and its partners with it.

Ways to partner

  • Main festival partner
  • Partner of one part: Swira OFF or Swira IN
  • Partner of a battle or one side of hip-hop culture
  • Partner of the nights
  • Patronage and institutional support
  • Media partner
  • In-kind partner: accommodation, food, transport, equipment